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Position:                                           Director
of Digital Presence

Supervisor:      
                              Vice
President of Institutional Advancement

Hiring Administrator:              Vice President of Institutional Advancement

Category:                                          Exempt

 

The Director of Digital Presence is an integral member of the
Advancement team and is responsible for the digital strategy and daily
implementation of marketing efforts to generate inquiries and support the inquiry-to-enrollment
process; public events (to include broadcast development and distribution); and
online appeals.

 

The Advancement Department at CTU is
comprised of the Enrollment Management, Development and Marketing teams as
functional areas that work in tandem to advance the institution’s goals:  To attract students as well as develop
understanding and support among the various constituencies of the institution
in order to secure the resources required to fulfill CTU’s mission.

 

In this newly created role, the Director of Digital Presence will
execute new and innovative ways to reach a relevant and increasing audience and
deliver a superior digital experience of a graduate school of theology and
ministry, elevating CTU’s brand awareness nationally. Reporting to the Director
is the Marketing Manager, with the support and direct collaboration of the
Advancement Data Manager.  The Director of
Digital Presence will be an integral member of an institutional technology task
force.

 

Responsibilities Include:

·        
Own the strategic direction, guidance and execution for all digital
marketing efforts for CTU including:

o  
ctu.edu institutional web presence and [email protected],
multi-media platform

o  
Livestream and recorded public and external events

o  
CRM and emarketing

o  
Social Media platforms

o  
Digital advertising

o  
Digital recruitment experience

o  
Online fundraising appeals

o  
Digital fundraising engagement and donor
stewardship

·        
Partner with program directors, advancement directors (enrollment and
development), and Director of Educational Technology to set a digital strategy
while establishing clear and measurable objectives.

·        
Lead digital marketing efforts to drive qualified traffic and
revenue-generating strategies using SEM, social media,
programmatic, SEO, website and email marketing automation.

·        
Provide strategic
direction in the creation of dynamic and engaging interactive experiences for prospective
students, alumni, donors and other key constituents across all digital
platforms.

·        
Identify digital trends
and understand new technologies and align these with institutional advancement goals
and objectives to create new and innovative marketing opportunities and
solutions.

·        
Manage marketing and
communications budget. Use data driven insights and analytics to inform
strategic decision making and maximize ROI across digital channels.

 

Qualifications

Below are the minimum
requirements of the education, experience, knowledge, and skills required to
competently perform in this position. Reasonable accommodations may be made to
enable individuals with disabilities to perform the essential functions.

 

Preferred Qualifications

·        
In-depth knowledge of Catholic Church issues and
trends; knowledge of the structure of the Catholic Church in the U.S. and
demonstrated ability to work and thrive within its culture.

·        
Demonstrated intercultural and interreligious
competency and experience working across cultures.

·        
Active understanding of CTU’s faculty,
students, constituents, programs and mission.

 

Skills and Abilities

·        
Bachelor's degree
required, Master’s preferred

·        
Professional writing and
editing skills

·        
Minimum 4 years’
experience in digital marketing including paid media, organic and multi-channel
marketing.

·        
Expertise with Adobe Media software or
similar; 

·        
Working knowledge of with WordPress (or
similar), MailChimp (or similar), livestreaming/broadcast platforms, Google
Suite, Canva, and all major social media platforms, and associated analytics;

·        
Skilled videographer and comfortable with
photography;

·        
Strong knowledge of best
practices in digital media, email marketing and website optimization

·        
Innovative thinker and
collaborative team player

·        
Ability to work
effectively in a fast paced, deadline-driven environment

·        
Willingness to work some extended hours,
night and weekends, as needed

 

 

Contact information:

Email:

[email protected]

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