of Digital Presence
President of Institutional Advancement
Hiring Administrator: Vice President of Institutional Advancement
The Director of Digital Presence is an integral member of the
Advancement team and is responsible for the digital strategy and daily
implementation of marketing efforts to generate inquiries and support the inquiry-to-enrollment
process; public events (to include broadcast development and distribution); and
The Advancement Department at CTU is
comprised of the Enrollment Management, Development and Marketing teams as
functional areas that work in tandem to advance the institution’s goals: To attract students as well as develop
understanding and support among the various constituencies of the institution
in order to secure the resources required to fulfill CTU’s mission.
In this newly created role, the Director of Digital Presence will
execute new and innovative ways to reach a relevant and increasing audience and
deliver a superior digital experience of a graduate school of theology and
ministry, elevating CTU’s brand awareness nationally. Reporting to the Director
is the Marketing Manager, with the support and direct collaboration of the
Advancement Data Manager. The Director of
Digital Presence will be an integral member of an institutional technology task
Own the strategic direction, guidance and execution for all digital
marketing efforts for CTU including:
ctu.edu institutional web presence and [email protected],
Livestream and recorded public and external events
CRM and emarketing
Social Media platforms
Digital recruitment experience
Online fundraising appeals
Digital fundraising engagement and donor
Partner with program directors, advancement directors (enrollment and
development), and Director of Educational Technology to set a digital strategy
while establishing clear and measurable objectives.
Lead digital marketing efforts to drive qualified traffic and
revenue-generating strategies using SEM, social media,
programmatic, SEO, website and email marketing automation.
direction in the creation of dynamic and engaging interactive experiences for prospective
students, alumni, donors and other key constituents across all digital
Identify digital trends
and understand new technologies and align these with institutional advancement goals
and objectives to create new and innovative marketing opportunities and
Manage marketing and
communications budget. Use data driven insights and analytics to inform
strategic decision making and maximize ROI across digital channels.
Below are the minimum
requirements of the education, experience, knowledge, and skills required to
competently perform in this position. Reasonable accommodations may be made to
enable individuals with disabilities to perform the essential functions.
In-depth knowledge of Catholic Church issues and
trends; knowledge of the structure of the Catholic Church in the U.S. and
demonstrated ability to work and thrive within its culture.
Demonstrated intercultural and interreligious
competency and experience working across cultures.
Active understanding of CTU’s faculty,
students, constituents, programs and mission.
Skills and Abilities
required, Master’s preferred
Professional writing and
Minimum 4 years’
experience in digital marketing including paid media, organic and multi-channel
Strong knowledge of best
practices in digital media, email marketing and website optimization
Innovative thinker and
collaborative team player
Ability to work
effectively in a fast paced, deadline-driven environment
Willingness to work some extended hours,
night and weekends, as needed